Campaigns
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Florida Department of Health
Field Shot 1
 Field Shot 2
Placard
 Field Shot 3 Field Shot 4
Advertiser:
Florida Department of Health & American Heart Association
Campaign:
"Women's Heart Disease"
Languages: English & Spanish  
Market:
Florida
Target Audience:
 Hispanic and African American Women  
Campaign Goal: This bilingual campaign depicts women fading away and informs that heart disease is the #1 killer among women. The message encourages women to talk to their doctor about their own personal risk for heart disease. It provides a toll-free number to the American Heart Association.
 

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