Campaigns
Click on images to enlarge.
Homeland Security 2
Field Shot 1
 Field Shot 2
Placard
 Field Shot 3 Field Shot 4
Advertiser:
US Department of Homeland Security
Campaign:
"US-Visit"
Languages: Spanish  
Market:
Nogales, Senoita, Patagonia, Sahuarita, Amando, Tubac, Tumacacori, & Rio Rico, Arizona.
Target Audience:
 Mexican Nationals who frequently enter the United States through border crossings.  
Campaign Goal: To promote awareness of the new I-94A form that once completed and registered can be used to enter and exit the border by use of radio frequency. To inform the registered holder how to appropriately display the document, allowing a quicker entry into the United States while helping alleviate border congestion.
 

Copyright © 2004 Direct Hit - All Rights Reserved