Campaigns
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American Legacy
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Advertiser:
American Legacy
Campaign:
"The Truth" Anti-Smoking
Languages: English & Spanish  
Markets: Los Angeles & surrounding areas, San Francisco Bay area, Chicago, San Diego, Fresno, Phoenix, Albuquerque, Sacramento, Modesto, Stockton, Denver.
Target Audience:
 Hispanic Teens
Campaign Goal: The "Truth in the Barrio" Hispanic campaign provided a website address to encourage teens to educate themselves on the facts of smoking.
 

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