Placard Paper: Placard paper needs to print on 70lb. or 80lb. wet strength paper one-side coated. Printing: Direct Hit Media will gladly recommend printing companies to use for your outdoor campaign program. Pricing will vary on the amount of Placards needed to be printed. We can assist in this process. Shipping: All posters must be shipped flat and wrapped. Creative: Direct Hit Media can provide creative services at an additional charge. Service: We are a full service turn-key company that can handle all of your needs including creative services, printing and shipping.